Gunther builds tools that bring clarity to complex systems. Whether it’s a farmer planning their season, a marketer allocating budget, or an employee navigating policy, his work helps people make faster decisions with confidence.
Achieving Sustainable Growth and Millions in Profit
Drove FBN’s shift from paid membership to open platform, driving 5x user growth, 85% lift in self sign-ups, and 25% boost in retention. Enabled scalable experiments through CMS, onboarding redesign, and first design system.
Driving Sales Efficiency and Reducing IT Costs
Designed Therm’s retail energy automation platform, delivering a 20x boost in pricing efficiency, a 10x increase in sales throughput, and a 40% reduction in IT costs. Delivered scalable, user-centric tools that drove a 16% lift in net profit across retail energy workflows.
Simplifying Login and Creating Transactions
Overhauled FBN's login system, reducing sign-in errors by 75%, recovering millions in cart purchases, and saving hundreds of Customer Success hours through a streamlined federated login experience.
Increasing Engagement by Simplifying the User Journey
Architected Prescient AI’s onboarding into a streamlined, role-based journey, boosting homepage engagement by 45%, improving 1-month retention by 7%, and cutting support tickets in half.
Expanding Roles for Smarter Workflows and Permissions
Built FBN’s user management system, introducing scalable roles, permissions, and enterprise navigation. Resulted in a 60% reduction in admin onboarding time, 40% increase in business admin invites, and a 30% boost in owner satisfaction.
Anticipating User Needs To Amplify Retention
Structured Prescient AI’s recommendation engine to deliver role-specific insights and dashboards, boosting engagement by 25% and improving retention by enhancing user trust in AI-driven tools.