With over 15 years dedicated to UX design and strategy across diverse industries like AgTech, EdTech, HealthTech, and e-commerce, I have led teams through the integration of design and technology to achieve transformative business outcomes. My strategic approach harnesses insights from psychology, technology, and business, addressing complex challenges and delivering significant improvements in user engagement, feature adoption, user retention, and task completion.

My leadership style is defined by a commitment to communication, continuous learning, and adaptability, aligning team efforts with organizational goals to drive innovation. As a leader, I emphasize empathy and simplicity in design thinking, fostering a culture where good design transcends aesthetics and becomes a catalyst for strategic business outcomes.

As a former adjunct faculty member at RISD and a User Experience Design Instructor at General Assembly, I have empowered aspiring designers with the skills to put users at the forefront of their design process. My passion for education extends into my managerial roles where I mentor professionals in adopting a curious and innovative approach, significantly enhancing project outcomes and team dynamics.

I am continually looking for opportunities to leverage my expertise in shaping user experiences that are as intuitive as they are impactful, fostering an environment where innovation thrives within the framework of strategic objectives.

At the end of the day,
customers want what is best for them. 

Process

I’ve had the opportunity to be part of great teams, inherit teams and build teams from the ground up. It is imperative when forming a team to set overall project goals and work with each designer to understand and fulfill their expertise, drivers and expectations.

RESEARCH

Robust business must support curiosity, discovery, and knowledge. Success comes through implementing tools for analysis, interviews, and evaluation to uncover business drivers and user behaviors.

STRATEGY

Business is risky and unpredictable. In order to increase success for any project, teams must manage risk and make the best decisions with the information available.

DESIGN

Good business is fulfilling the needs of people. Good design creates an emotional sense of connection through empathy, efficiency, and intuitive simplicity.